Nasty Gal
Nasty Gal achieved a 12-point lift in purchase intent in the UK and a 9-point lift in purchase intent in the US.
Today, the company has set up office across the globe in more than 60 countries under UK-based fashion retailer The Boohoo Group.
Raising brand awareness and sales intent
Sharing fashion with passion
SocialAmp used dynamic ads to serve the right products to people who have expressed interest on a website, app or elsewhere on the internet. The ads showcased products from the Nasty Gal catalogue in video, image and carousel format. The brand also ran Instagram ads with the traffic objective to encourage people to visit the Nasty Gal website and app.
What did the client Say?
One of the main goals with our campaign was to find out the effectiveness of our dynamic ad formats on brand awareness and the impact on purchase intent against a control group. The US and UK market is strategically important for us and the outcome has been great – the large number of people that we managed to influence in a positive way really exceeded our expectations. - Andrew Parry, Paid Media Manager, Nasty Gal