The client worked closely with SocialAmp to build a conversion funnel for peak period utilizing multiple campaign types such as Lead Generation and Conversion. Lead generation activity played a crucial role in the success of the Black Friday period by driving low cost, high intent audiences. The conversion activity focused on the UK and EU, both of which saw record breaking conversion and growth.

“Whilst we had seen significant growth during the Black Friday period in previous years, we wanted to focus on reaching new audiences for 2023 with a focus on Europe. We're really happy with the record-breaking results SocialAmp helped us achieve and are excited about the foundations built to grow further for 2024” - Zac Smale, Head Of Ecommerce & Digital, Billionaire Boys Club EU